For community members who serve the military community like property managers and land owners, a thorough understanding of the PCS process is an essential piece of identifying with your customer. But there is more to a military move than packing up and relocating. Frequent and sometimes unexpected relocations means that moving is always on the radar!
As property managers and real estate professionals who cater to military audiences, educating yourself about military members’ way of life is part of what makes your business successful. Understanding the complicated, stressful, ever-changing nature of the PCS Life Cycle is one of the most important steps you can take to be sure you’re reaching your clients effectively, efficiently and taking advantage of key windows of communication opportunity.
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