Frequent moves combined with fluid time tables mean that military home searchers often have to complete at least part of their home search from a distance. The increasingly digital nature of the real estate industry has made this process easier but are you making the most of those opportunities? AHRN.com has brought together our top tips for helping your long distance prospective home buyers and tenants.
Begin with the search
For many military families, finding the right home for a new assignment is a key factor in getting settled, so the search begins as soon as they know where they are headed. The long distance search means that online listings are an important factor. AHRN.com knows that when it comes to listings, there are some things you need to get right:
- Great photos make a difference – even if you’re DIYing with your iPhone.
- An outstanding listing description can help a prospective tenant/buyer see beyond the basics
We’ve boiled it down to 5 steps to a listing that rents/sells fast!
A digital friendly process
Even the best listing won’t get your property filled on its own. How you handle the process from initial inquiry to signing the lease/contract will have a tremendous impact. For the long distance home searcher, the ability to create a smooth exchange of information is particularly invaluable! Know what information you consistently need to convey to potential tenants/home buyers and keep those documents and files easily accessible via a file sharing service like Dropbox.
What should you have prepared and ready to share?
- Photos – Often, home searchers will inquire about recent or additional photos. These files can large and unwieldy to send via email. Have 20 high quality, non-repetitive shots of your property accessible. Make sure you have the images that matter with AHRN.com’s Photo Checklist.
- Floorplan – Access to the floor plan offers potential tenants/home buyers a more complete overview of the home details. It gives a better idea of how their things will fit and the flow from room to room. Get started with Floorplanonline.com for amazing tools, tours and room planners.
- Flyer PDF – Photos paint a picture and floor plans help fill in the story, but your sales flyer brings it all together with a narrative. It is also easily shareable so the prospective tenant/home buyer can share with their spouse or friends. Build a beautiful and easy flyer with Snapflyer!
- Video – Take a 5 minute walk around the house (make sure all the blinds are open, lights are all on) and talk to the camera like a friend you’re showing around the place. People may only watch for 20% of the video, so make sure you get to all the good stuff early.
- Applications – Don’t make moving forward difficult! Once a prospective tenant chooses your property, make it simple to get things in writing. A tool like HelloSign provides you the ability to securely upload your PDF and mark the places that need to be filled out or signed. It’s a fast and easy way to get the information and documents you need in a secure method.
Need suggestions on organizing and utilizing your digital process? Check out AHRN.com’s Organization for Landlords and Property Managers.
Remember that your prospective tenants and home buyers have a lot on their mind and to keep track of! Even if they like your property, it may fall by the wayside if your responses are not prompt and thorough. Be willing to accommodate their preferred communication style – skype, phone, or email to build the foundation for a productive working relationship!