To make the most of your listing marketing, it is key to maximize communication with potential tenants. With so many military home searches taking place long distance, email can become a cornerstone of your relationship with new tenants. AHRN.com has compiled these 5 tips to ensure your email is improving your rental property communication!
1. Who is it from?
In your email settings, set what shows up in the “from” field of your emails. Set this field so that it identifies you as a property manager and makes it easy for busy, in-the-middle-of-a-move military service members to identify your email as important! It is a simple way to improve response times on your emailed questions and answers.
2. Short and Sweet
The statistics tell us that most people browse their email on mobile devices and discard more messages than they read – a consequence of the sheer number of marketing emails that land in most inboxes. Keep in mind that your message needs to be clear and concise – the more scannable it is, the more likely it is to be read and comprehended.
3. Personal Connection
How many inquiries do you answer with zero response moving forward? While some of this is an inherent aspect of home searches, you can improve your chances of response by using the inquiry response to make a personal connection. Use the person’s name to address email, offer some bit of wisdom about the area, or create a digital “welcome to the area” packet with helpful local information to forge a positive working relationship.
4. Use Your Subject Line
Even without recognizing the “from” name on your email, an interest grabbing subject line can ensure that your email is opened. Consider what it is that your potential tenant most needs: the right place to call home at their new duty station. By utilizing that thought in your subject line, you help the recipient of your email know exactly why they should open your email!
5. Make Any Needed Action Obvious
Is there a necessary next step? Make it obvious and clear exactly what that is with a call to action. If the next step is filling out an application, paying a deposit, or contacting you, provide all the information that the applicant needs to do exactly that and tell them why it is important!
We want to know:
What part of the rental process do you find most challenging?