When you need to rent your listings faster, these 5 key strategies are an essential part of the successful plan!
For property managers and landlords serving military installations, the move season is a year round endeavor. Outside of peak time it’s even more important to nail these 5 ways to get your rental rented fast.
From your images listings to your website, great visuals are an important step in attracting the attention of potential tenants. AHRN.com user Tiffany offered, “We don’t even consider the house if there are no photos.” For military families who have to do much of their research long distance, photos are a critical part of the selection process. “I find a lot of pages have photos that are just too small,” according to Pamela. “I’ll open them on my laptop and they don’t open any larger than the thumbnail.“
In addition to having plenty of images, they should be high quality. Well let, high resolution images convey both your professionalism and the quality of your rental!
Tie Into The Military Community
You are an expert on your local community and know exactly where all the options for listing/advertising your property are. But your military potential tenants aren’t!
To reach moving military service members when they are actively looking for homes, list your property with a military community site like AHRN.com as early as possible. Each month, we send out emails to our military users that highlight the properties available at their new installation.
The most consistent way that our users look for housing information is word of mouth from their military community. Offering a referral bonus for your current tenants who recommend new tenants is a great way to boost the relationship with your current residents while attracting new ones.
Make the Most of Digital Media
Long distance home searchers are always looking for more information on the communities and homes they are interested in. Take advantage of the ease of digital media sharing to build rapport and confidence! Possibilities include creating video tours of your rental or the neighborhood or sharing images and community information on social media.
Make It Simple
How you handle the process from initial inquiry to signing the lease/contract will have a tremendous impact. For the long distance home searcher, the ability to create a smooth exchange of information is particularly invaluable! Know what information you consistently need to convey to potential tenants/home buyers and keep those documents and files easily accessible via a file sharing service like Dropbox.
Turn Every Viewer Into A Lead
Ideally, each of your listing should take the viewer to a landing page that talks directly about what the ad offers. With AHRN.com, these pages should be a search page directed to military buyers, information about the area for long distance home searchers, or any rebates or discounts you offer to your military clients. On each of these pages, a lead capture/opt-in form allows for nurturing warm leads through a targeted email sequence.
A successful listing requires a layered approach – great photos, promotion to the potential tenants who need it, a solid digital media strategy, simple application process and a way to nurture interested individuals into eager applications!