Military families consistently rank housing choices as one of the primary stresses of PCSing. Amid a flurry of decisions – often made long distance – your perfect tenant is looking for your listing! It’s up to you to write a stand out rental listing that your perfect tenant recognizes.
1. Location, location, location
It is likely that your perfect tenant doesn’t know the area well. Your listing needs to communicate what the location has to offer. Is it convenient to work, good schools and shopping? Where is the closest major road? Putting the location of the home in relation to the things that are most important to potential tenants will help to communicate the value and appeal of the home. Don’t expect home searchers to know that your neighborhood means easy access to the interstate, a grocery store around the corner and wide sidewalks – spell it out for them!
2. A neutral canvas
Renters are looking to make a home. Images that beautifully showcase a neutral interior allow a potential renter to dream a little. It gives them the space to picture all the little things that mean “home” to them in your rental. Grab our listing photo checklist to prepare your property.
3. Enough information
Everywhere we live, we find hidden gems. Let potential tenants know those special particulars that your listing has to offer! Easy access to a short cut to an installation can be a deal maker. Is there a fabulous coffee shop down the road for a perfect winter day indulgence? Offer more than simply how many square feet there is to fill. The details give readers something enticing to fall in love with. Are there mature trees, a playground close by, or a beautiful neighborhood? That just might be the stand-out feature that makes all the difference to them!
4. Needs of the Military family
When marketing a property to the military community, there is the opportunity to highlight features that cater to their known needs. One universal facet of military service is that it comes with a lot of equipment. Does your property have perfect storage for Tuff Boxes and duffels? Include that detail!
5. Include Pets!
One of the more common rental challenges military families cite is the lack of homes that allow pets. By offering a sustainable for your pet option, more military families will look at and consider your listing. You always have the option to approve pets on a case by case basis when the potential tenants provide evidence of being responsible pet owners.
6. Photos and Videos
American culture is increasingly visual, and the need for photos or video is even stronger in military populations who are often renting a home sight unseen. Showcase a kitchen that makes the renter want to cook. Take photos when the home is well lit. Consider adding video to your listing. A slide show of high quality photos or a carefully edited walk-through room to room will make your listing even more shareable and appealing. Need help getting the right photos for your listing? Our posts can help:
- 8 Tips For Better iPhone Real Estate Photos
- Improve Your Listing Photos With The Right Tools
- 6 Listing Photos Renters Need To See
- Resize and Retouch to Import the Best Photos into AHRN.com
7. Don’t forget the floor plan
Even with high quality photos, it can difficult to convey a clear impression of the overall layout and feel of a home. By providing the floor plan, the potential tenant is able to better picture how their home furnishings would fit in your available home.
The right information combined with inviting images sets up your listing to find just the right tenant.
We want to know!
What are your go-to techniques for writing a listing that grabs the attention of potential tenants?