4 Ways to Market Your Property to Military Families

Military families are known for moving frequently. In fact, the average child in a military family will move six to nine times during a school career. That’s an average of three times more frequently than nonmilitary families. New bases and new assignments almost always have a family move involved.

Military homes for rent are a special market, and because of that uniqueness, AHRN.com is your direct marketing channel to reach this highly desirable group. By registering and posting your active listings located near military installations, you’re taking the next step toward renting your vacant unit or closing a home sale. AHRN.com has more than 1.4 million registered users, making it an effective and efficient resource to rent or sell your property!

Marketing anything is a process of letting the right people know what you have available. Put military homes for rent in front of the right families and you will find a steady stream of new tenants who need to live in the area.

Remember that there are some characteristics that set military families apart. Here are a few things to consider.

1. Property location is key.

It is easier if your home is located near their base. Military homes for rent that are near the base are usually rented in a very short time. When listing your property, clearly indicate your location and proximity to the military installation. You can even provide some information on the commute between your property and the base. For example: Easy access to NAS Pensacola. This property is located less than five miles from the north gate.

2. Space that makes sense.

Military families move frequently, so they are usually not loaded down with belongings. Providing the family with a space that is proportionate with their need for a limited space will make it easier for you to rent. Providing a partially furnished house or apartment to rent could also make your property more appealing.

3. Keep it clean.

Military families are generally neat and live in an orderly manner. This is because of the possibility of a military home inspection at any time; some commands have quarterly inspections while others perform them on an as-needed basis. As a result, you will normally find that these tenants do not destroy your property as can happen in other instances. Keep it in good repair with fresh paint and clean carpets and floors to make the property more appealing to renters/buyers. Consider hiring a pest control service to keep insects at bay.

4. Focus on the kids.

Service members are more likely to be married at a younger age and have young children at home compared with their civilian counterparts. To accommodate a potential tenant that has small children, include some information on schools in the area and any playgrounds or other facilities for the kids. If you have a backyard, make sure there is a kid-friendly space for them to run around or play.

Keeping these tips in mind will make it easier for property owners near military installations to find military families to rent to. Using a Realtor to rent the property can cost you up to one month’s rent as a commission. That is a large percent of the annual rental that you receive for your property. A much more economical and effective way to list your property is to use AHRN.com’s services to reach out to service members in the area.