Frequent moves combined with tight time tables often mean that military members must complete at least part of their home search from a distance. The increasingly digital nature of the real estate industry has made this process easier but are you making the most of those opportunities? AHRN.com has brought together our top tips for helping your long distance prospective home buyers and tenants.
Begin with the search
For many military families, finding the right home for a new assignment is a key factor in getting settled, so the search begins as soon as they know where they are headed. The long-distance search means that online listings are an important factor. AHRN.com knows that when it comes to listings, there are some things you need to get right:
- Great photos make a difference – even if you’re DIYing with your iPhone.
- An outstanding listing description can help a prospective tenant/buyer see beyond the basics
We’ve boiled it down to 5 key steps to a standout listing!
A digital friendly process
Even the best listing won’t get your property filled on its own. How you handle the process from initial inquiry to signing the lease/contract will have a tremendous impact. For the long-distance home searcher, the ability to facilitate a smooth exchange of information is particularly invaluable! Know what information you consistently need to convey to potential tenants/home buyers and keep those documents and files in electronic format and easily accessible.
What information should you have prepared and ready to share?
- Additional Photos – Often, home searchers will inquire about recent or additional photos. These files can large and unwieldy to send via email. Have 20 high quality, non-repetitive shots of your property accessible. Make sure you have a variety of images available to share. Check out AHRN.com’s Photo Checklist.
- Floorplan – A floor plan offers potential tenants/home buyers a more complete overview of the home details. It gives a better idea of how their things will fit and the flow from room to room.
- Video – Take a 5 minute walk around the house (make sure all the blinds are open, lights are all on) and talk to the camera like a friend you’re showing around the place.
- Applications – Once a prospective tenant chooses your property, make it simple to get things in writing. A tool like HelloSign provides you the ability to securely upload your PDF and mark the places that need to be filled out or signed. It’s a fast and easy way to get the information and documents you need in a secure method.
Remember that your prospective tenants and home buyers have a lot on their mind and to keep track of! Even if they like your property, it may fall by the wayside if your responses are not prompt and thorough. Be willing to accommodate their preferred communication style – skype, phone, or email to build the foundation for a productive working relationship!