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Using the Listing Title Field to Increase Listing Views

January 23, 2018 by AHRN Team

tenants-looking-forMilitary members searching for housing in AHRN often have numerous listings to select from.  Use the Listing Title field to emphasize a primary feature of your property.

The military member search process typically starts with selecting basic property features including bedroom and bathroom counts.  This initial search usually returns a large number of listings in the Search Summary view.  This view is your first opportunity to catch the attention of the military member by using the Listing Title to promote the primary feature of your property.

Below are example listings returned from a general search using only bedroom and bathroom count criteria.  Many of the listings repeat the listing street and/or address in the Listing Title field.  However, the listing highlighted in the red box is a good example of using the listing title to promote a unique feature of the property, a home theater.listing-title-summary-view

 

Here are some examples of attention getting Listing Title content:

  • Newly Remodeled/Freshly Painted/New Carpeting
  • Fenced Yard
  • Quiet Neighborhood
  • Close to Schools
  • Move in Ready
  • Utilities Included
  • Proximity/Drive Time to Base/Gate

Remember, this search results page is your first opportunity to get the military members attention, don’t miss the opportunity!

Filed Under: Property Manager, Real Estate Tips

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