Key Takeaways
- Many major brands offer military discounts year-round, not just during Military Appreciation Month.
- Discounts often start at 10%, and some programs are completely free, with occasional limited-time promotions offering deeper savings.
- Some in-store discounts are not widely advertised, so it’s always worth asking.
Military Appreciation Month serves as a reminder that hundreds of retailers, automotive brands, travel providers, and service companies offer exclusive savings to active-duty service members, Veterans, and military families.
While May often brings additional promotions, many military discounts are available year-round with proper verification.
If you’re looking to save on everyday essentials, big-ticket purchases, or even PCS-related expenses, here’s a guide to some of the most popular military discounts available today.
Retail & Apparel Discounts
Many national retailers offer consistent savings for military members and Veterans.
Oakley’s military program provides exclusive pricing to active-duty, Veterans, and authorized personnel through its Standard Issue program. Verification is required to access member pricing; sign in with the link above to access the deals.
Nike offers a 10% military discount both online and in-store on most items with verification.
Under Armour offers a military discount of 20% off online and in-store purchases through online verification.
Apple provides a 10% discount through its Veterans and Military Purchase Program. This applies to Veteran members of the US Military, National Guard, and Reserve, as well as their immediate household family members.
Both retailers offer a 10% military discount on most full-priced items to active-duty service members, Veterans, and, in many cases, spouses.
Automotive Discounts
If you purchase or lease a vehicle, military rebate programs can offer substantial savings.
Many major manufacturers provide bonus cash incentives or special financing for eligible service members, Veterans, retirees, and, in some cases, spouses. Check manufacturer websites for current details.
Major manufacturers offering military appreciation programs include:
A cash reward is available to Military personnel for the purchase or lease of an eligible new Ford or Lincoln vehicle.
General Motors (Chevrolet, GMC, Buick, Cadillac)
The GM Military Appreciation offer allows eligible members of the U.S. military and their sponsored spouse to purchase or lease eligible vehicles with a special offer. Plus, you can combine this with most current offers.
Eligible military personnel and their families may qualify for a $750 rebate that can be used towards a new Toyota financed or leased through your local Toyota dealer and Toyota Financial Services.
Honda provides a $500 credit to eligible U.S. military personnel and their spouses toward any 2024 or newer Honda vehicle when financing or leasing through Honda Financial Services® (HFS). This offer applies to active duty members of the Army, Navy, Air Force, Marines, National Guard, Coast Guard, and Active Reserve, as well as their spouses. It also extends to U.S. Military Ready Reserve and Retirees, along with their spouses. Additionally, Veterans within two years of separation from active service qualify.
Active, Veteran, or Retired U.S. Military members for this program are defined as customers who have served or are serving in the United States Air Force, Army, Coast Guard, Marine Corps, Navy, National Guard, or Reserves. They receive an additional $500 bonus toward a new Hyundai vehicle.
Qualifying military personnel can get $500 cash back towards the lease or purchase of a qualifying new Nissan vehicle.
Wireless & Technology Discounts
Most major carriers offer military-exclusive plans or monthly bill reductions. Discounts and eligibility may vary by plan type and verification status.
Verizon has military plans and discounts for active-duty service members, Veterans, and families.
AT&T has special military pricing on eligible unlimited plans.
T-Mobile has dedicated military family plans with discounted rates.
Travel & Entertainment Discounts
Military families can often save on vacations, attractions, and experiences.
- Disney Military Salute Tickets (seasonal availability)
- Busch Gardens & SeaWorld “Waves of Honor” Program
- Universal Studios Orlando & Universal Studios Hollywood
- Dollywood
Select hotel chains offering military rates include:
Airline baggage fee waivers for active-duty service members include:
Always verify directly with providers, as blackout dates and eligibility rules may apply.
Deployment & Separation Support
Some services specifically support deployed service members and their families.
Recordable Storybook Programs
Programs like United Through Reading allow deployed parents to stay connected with their children. United Through Reading helps service members record and share storytime videos with the children in their lives, ensuring every military child can hear a loved one’s voice, no matter where in the world they serve.
Homecoming & Celebration Discounts
Certain retailers offer military discounts on flowers, gift baskets, and celebration materials during deployments and homecomings. Check with national or local brands to see if they offer any discounts.
Do-It-Yourself & Auto Care
Working on your home or vehicle?
Many auto parts retailers and hardware stores offer military discounts with valid identification. Policies may vary by location, so it’s always helpful to ask.
How to Verify Military Status
Most brands now use third-party verification systems such as:
- ID.me
- SheerID
- GovX
- Military ID (in-store)
Be prepared to provide documentation to access online or in-store military pricing.
Planning a PCS Move?
If you’re getting ready for a PCS, these discounts can assist in covering relocation expenses — including home improvement supplies, vehicle purchases, and essential services.
To make your next move even easier, explore military-friendly housing listings and relocation resources designed specifically for service members and their families on AHRN.
Download AHRN's PCS Toolkit
Final Thoughts
Military discounts are one small way businesses show appreciation for the sacrifices service members and their families make every day. While Military Appreciation Month brings additional visibility to these programs, many savings opportunities are available year-round.
Before making a purchase, take a moment to check for military discounts and don’t hesitate to ask. Those savings can add up quickly.
Written by Rick West
Rick West is the President of AHRN and a highly respected U.S. Navy Veteran with more than 32 years of distinguished service. As the 12th Master Chief Petty Officer of the Navy (MCPON), he served as the senior enlisted advisor to the Chief of Naval Operations and the Chief of Naval Personnel, representing Sailors and their families around the world. Since retiring in 2013, Rick has continued his lifelong commitment to service by leading AHRN in its mission to support military members, Veterans, and their families with trusted housing resources and relocation support.