Advertising is a vital, but significant, expense for real estate professionals and AHRN.com wants to help you make the most of your real estate ad creatives.
Think Local
What area do you serve?
When people are searching for a home, they are looking for a specific area that they have chosen. Without specifying an area, it could look like a national advertiser. By focusing on a geographic area, you are establishing yourself as a local expert – something home buyers and sellers want in a real estate professional!
Benefit Driven
You know the tools and benefits that you bring to the home buying and selling equation. Your potential clients need to be educated about the process! This isn’t the time for being subtle. Your ad should clearly explain the benefit to the audience up front and fill the majority of the ad space in your real estate ad.
Get Specific
Clearly conveying the benefits you are offering means getting specific! Separate real estate ad materials for buyers and sellers allow you to more effectively target your messaging and create strong/specific calls to action. When you serve a military community, you can get specific by:
- Adding a person in uniform to identify and draw the users in.
- Adding a primary realtor photo (perhaps of the broker) because people want to do real estate business with people and not a logo.
- Having your website home page (or the page they land on if the ad is clickable) include information about any offers in the ad.
Making the Most of Traffic
Much of the advertising that we do now is digital. These ads offer an incredible ability to track responses. You can dial in to exactly what your audience is looking for – but only if you’re tracking the right things!
Ideally, every digital ad should take the viewer to a landing page that talks directly about what the ad offers. With AHRN.com, these pages should be a search page directed to military buyers, information about the area for long distance home searchers, or any rebates or discounts you offer to your military clients. On each of these pages, a lead capture/opt-in form allows for nurturing warm leads through a targeted email sequence.
Your ad creatives are often the foundation of a potential client’s impression of your business. Taking the time to build images that speak effectively to your audience means attracting the right client for your business and higher quality leads.
We want to know:
What are your biggest challenges when creating ad graphics?