May 29, 2026 Update: As Independence Day approaches, our team will continue monitoring and updating this page as brands announce new military discounts, limited-time offers, and holiday promotions. Check back throughout June and early July for the latest savings opportunities available to military members, Veterans, and their families.
There’s no right way to celebrate the Fourth of July. For some, it’s grilled food and fireworks. For others, it’s a long weekend getaway or a movie in air-conditioned comfort.
But one tradition most of us can agree on? Taking advantage of great deals, especially those offered to the military community.
Many national brands offer military discounts year-round. Around Independence Day, however, those savings often get extra attention, limited-time bonuses, or special promotions layered on top of existing military programs.
In that spirit, some nationwide brands are offering military discounts this July 4th (and, in many cases, throughout the year).
Retail & Apparel Discounts
Academy Sports + Outdoors
Academy offers a military and first responder discount program, often highlighted around patriotic holidays like the Fourth of July. Availability and percentages may vary by promotion.
Adidas
Adidas provides an ongoing military discount through its discount program, giving eligible service members, Veterans, and their families savings on athletic apparel and footwear.
Bass Pro Shops
Through its Legendary Salute program, Bass Pro Shops offers special military pricing, often spotlighted around patriotic holidays.
Carhartt
Carhartt offers a verified military discount program year-round, making it a great option for durable workwear and casual gear.
Brooks Running
Brooks supports military members with discounts on performance footwear and running apparel.
Rack Room Shoes
Rack Room Shoes offers a military discount both online and in-store, often promoted more heavily around patriotic holidays.
Ray-Ban
Ray-Ban offers a verified military discount through ID.me to eligible active duty service members, Veterans, and military families. The discount applies to many full-price styles online. Around the Fourth of July, shoppers may be able to stack military savings with seasonal promotions.
Sunglass Hut
Sunglass Hut provides a military discount through ID.me verification on eligible purchases. Summer holiday sales, including Fourth of July promotions, may offer additional opportunities to save on select brands and styles.
Target
Target typically promotes its military appreciation offers around major holidays, including the Fourth of July. Target Circle members who qualify can access limited-time storewide savings during promotional windows.
Entertainment Discounts
AMC Theatres
AMC offers ongoing military discounts on tickets at participating locations. Around the Fourth of July, summer blockbuster season makes this an especially popular option.
Disneyland
Disneyland regularly offers specially priced military promotional tickets for eligible service members and their families. These offers typically run throughout much of the year, with holiday periods being especially popular travel times.
Topgolf
Topgolf’s Heroes Program provides discounts for military members and first responders at participating locations.
Blue Star Museums
Blue Star Museums is a long-running program offering free admission to active duty military families at participating museums nationwide between Memorial Day and Labor Day each year. It’s a meaningful way to celebrate summer and American history at the same time.
Travel & Lodging Discounts
Choice Hotels
Choice Hotels offers active duty military personnel and Veterans a special rate for leisure travel at participating hotels.
Hyatt
Hyatt provides a military discount program for eligible service members and Veterans at participating hotels and resorts.
Many major hotel brands offer similar discounts, particularly during peak summer travel season. Availability may vary by location.
Automotive & Services Discounts
O’Reilly Auto Parts
O’Reilly offers a year-round military discount at participating locations.
Take 5 Oil Change
Take 5 provides coupons and promotional discounts, including savings for military members in many locations.
Don’t Forget AHRN Partners
Independence Day is a fantastic time to take advantage of extra special savings, and the benefits available to you don’t stop at retail and entertainment.
Many service members, Veterans, and military families also qualify for powerful financial tools that can impact long-term goals, especially when it comes to owning a home.
One of the most meaningful ways to build financial independence is through homeownership, and if you’re curious how to buy a home with no money down, there are options tailored to the military community.
A VA home loan remains one of the strongest paths forward, offering true zero-down financing, competitive rates, and often better terms than conventional loans for those who qualify.
To see if you’re eligible for a VA home loan and explore your zero-down benefits, get preapproved today.
Download AHRN's Complete PCS Toolkit!
Celebrate and Save
The Fourth of July is about honoring service, independence, and community. If you can save some money along the way, whether on travel, entertainment, retail, or everyday essentials, that’s a win, too.
Enjoy the holiday. Celebrate responsibly. And take advantage of the savings available to you and your family.
Happy Fourth of July!
Written by Rick West
Rick West is the President of AHRN and a highly respected U.S. Navy Veteran with more than 32 years of distinguished service. As the 12th Master Chief Petty Officer of the Navy (MCPON), he served as the senior enlisted advisor to the Chief of Naval Operations and the Chief of Naval Personnel, representing Sailors and their families around the world. Since retiring in 2013, Rick has continued his lifelong commitment to service by leading AHRN in its mission to support military members, Veterans, and their families with trusted housing resources and relocation support.