Military families move a whole lot. In fact, the average child in a military family moves six to nine times. That’s an average of three times more than kids in nonmilitary families.
Military rental properties constitute a highly specialized market. And that uniqueness makes AHRN, and its 1.4 million users, the perfect direct marketing channel to reach it. Registering and posting your active listings near military installations with us gives you a big edge on renting your vacant unit or closing a home sale.
Marketing means letting the right people know you have what they want. Put military homes for rent in front of the right families, and you’ll find a steady stream of new tenants looking to live in specific areas. But when marketing to military families, there are a few additional specifics to consider.
1. Property location is key.
Military homes for rent that are near the base are in high demand and usually rented in a very short time. The nearer the better. When listing your property, clearly indicate your location and proximity to the military installation. Provide information on the commute between your property and the base if possible.
2. Space that makes sense.
Military families move frequently, so they are usually not loaded down with excessive belongings. Providing the family with a space that is proportionate to their need for a limited space will make it easier for you to rent it out. Providing a partially furnished house or apartment to rent can also make your property more appealing to more military families.
3. Keep it clean.
Military families are generally neat and orderly. This is, partially, due to regular home inspections. Some commands have quarterly inspections, while others perform them on an as-needed basis. As a result, you will normally find your military tenants take exceedingly good care of your property. So do your part to keep it in good repair: fresh paint, clean carpets and floors, consider hiring a pest control service to keep insects at bay, etc.
4. Focus on the kids.
Service members are more likely to be married earlier in life and have young children at home when compared with the civilian population. To accommodate a potential tenant with small children, include information on schools in the area, playgrounds, or other local facilities for the kids in your listing(s). If you have a backyard, make sure it’s a kid-friendly space for them to run around or play.
Keeping these tips in mind will make it easier for property owners near military installations to rent to military families regularly. And using AHRN to market your property directly to the military community will get your listing(s) in front of the exact eyes you want looking at it. Plus, it may prove so efficient you may not even need to hire a realtor, which saves you a whole commission check’s worth of money.
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