Between long distance home searches and reliance on web based listings, getting your real estate listing in front of the military community requires high quality photos. The first step in improving your photos is starting with the right equipment. AHRN.com has 3 tools you should be using!
As technology has improved, casual photography has progressed by leaps and bounds. Photos and videos shot with cell phones are featured on national media and children’s sporting events are photographed by parents with cameras that rival a commercial photo shoot. It can be tempting for real estate professionals and property managers to bow to convenience and use easily taken cell phone photos for their listings. There is a price to pay, however, and it comes in the form of less clicks and listing views. A few simple tools can make a world of difference in the quality of your listing photos!
The Camera Matters
While your phone can take great shots, photographing home interiors can be a tricky business. Tight corners and diverging sight lines can result in a distorted (and unattractive) photo that doesn’t showcase the space well. The most effective way to combat this trend is to shoot with a good quality camera and a wide angle lens. Ideally, a camera with removable lens capability and either a 10-22 mm or 12-24 mm wide angle lens will dramatically improve your photos.
1. Panasonic Lx7:
The LX7 is a great entry level option. Although it does not have exchangable lenses, the built in capability edges the desired range at 24-90mm. The 6400 ISO ceiling offers decent low light shooting and it is very simple to use.
A step up from the Panasonic, but still a point and shoot camera, the Canon PowerShot has a more powerful lens with a lightly broader range (21 – 1365 mm) with increased wide angle capability. Among the best in low light capability for a point and shoot, it is an excellent option for increasing the quality of your photos!
Ready to take your listings to the next level? The T5i brings into the world of DSLRs – and a significantly increased capability to capture beautiful photos. Partnered with the Canon 10-22mm wide angle lens your listings will stand out from the crowd!
For the super crisp images you need to stand out in a digital marketplace, a tripod is a valuable asset. A tripod like the Manfrotto Compact Action is compatible with most cameras and features a joystick style pivoting head – making it simpler to create panoramic photos or video.
In addition to the right equipment, there are a few basic photography skills that will quickly impact the quality of your listing photos – and increase the number of views! AHRN.com has partnered with Northern Virgina based professional real estate photographer Heather Brouillette to walk you through simple ways to improve your listing photography skills!
We want to know:
What is the most challenging part of photographing your listings?