We all know that listings with high quality photos sell / rent faster, so what are you doing to improve your photos? Let’s face it, with so much competition out there, average photos just aren’t compelling enough. While a professional photographer is an excellent option, you can make the most of the tools you have ON THE GO with these 8 simple tips to get the best photos with your iPhone!
Up your photography skills by continuously learning and honing your skill. It’s time well spent and money saved by not hiring out. Use these tips to get great pictures every time.
1. Get to Know Your iPhone Camera
Read 9 iPhone Camera Features Every Photographer Should Know About before continuing below. Good news, you can get the latest iPhone camera features even on a lower iPhone version just by making sure you update your iOS to the latest OS version.
2. Choose Your Camera App
We’ve reviewed a bunch of apps and in lieu of spelling them all out here, (view 7 Best iPhone Photography Apps article) we recommend Camera+ ($1.99 Forbes rated best camera app in 2014) and VividHDR ($2.99).
3. Clear Off Surfaces / Floors / Declutter and make a shot plan!
Keeping surfaces as clear as possible means that there are fewer small details to distract from the overall impression of the image. In the second image below, you’ll see that there are rugs on the floor and paper towels on the surface. Everything should be removed from floors and counters and any personal photos should be removed from walls and mantels / shelves as well. Make the space as vanilla as possible so people focus on the home vs. the things inside it. The home doesn’t have to be spotless clean, just clear of clutter.
4. Turn Off Your Flash
The flash on iPhone’s has improved, but it still is simply an LED light. Turning on the flash will cause the first few feet in front of your home to be very bright and anything further very dark. Instead of using the flash, use the home lights or lamps to augment bright, natural light. This will be easier if you use an iPhone adapter to mount on a camera tripod to hold your phone steady. Focus on the best time of day that allows natural light to flow in without harsh shadows or too bright of lights coming through windows.
If you regularly find yourself needing additional light (like the interior rooms of apartments), consider an external light like The Pocket Spotlight – the constant light makes it easier for you to adjust your camera and it is considerably brighter than your iPhone flash. Additionally, you can download an App like Camera+ and take better exposed photos by adjusting the exposure.
5. It’s All About the Light
If there is one universal complaint about online real estate / rental listings, it is that the pictures are too dark! Since there are few people who want to live in a cave, pictures that make a home look dark are instantly less appealing regardless of the actual features of the home. Open windows and turn on lights before taking your images. While iPhone cameras are much more powerful than in years past, the lower the light available the fewer details will be captured.
6. Choose Your Focus
If your camera app focuses on a small feature or piece of furniture and the rest of the room is slightly out of focus, tap the screen to the farthest point of the room to ensure the entire room is in focus. Make sure you don’t tap twice because that may change the exposure to too bright or too dark – both unwanted.
7. Don’t Forget to Give a Sense of Depth
While we do want to keep things clean and clutter free, remember that your photos should show the relationships between rooms and large elements of the home. For example, a photo showing an island or dividing counter and the room beyond gives the potential tenant/buyer a better idea of the actual feel of the living space.
8. Edit Your Photos
Even great photos benefit from a little editing – and photo editing is easier than ever with apps like Camera+. With this app, you can open your iPhone pictures to adjust the exposure and clarity. You scroll to the right to adjust for highlights and shadows. You can also move both the levers to the right to bring up the light in the shadows and then add more detail to the highlights since iPhone images can easily look washed out. You can even take manual photos with Camera+, giving you more control over the exposure of the photo in the first place.
Continue Improving Your Listing Photography With AHRN.com’s Listing Resources
- Get 139% more clicks on your listings by improving your photos
- Our recommended tools for listing photography
- The Prep and Shot List You Need – Download your Real Estate Photography Checklist
We want to know:
What is your best tip for getting high quality images for marketing your listings?