- Know Your Primary:
Studies have shown that online home shoppers spent 20 seconds on the first photo in a listing. It’s important to place a good front view photo as the primary photo. People form attachments to homes based on that first impression, a strong external photo offers the opportunity to invite someone to their new home.
- Keep the Porch Light On:
Photograph the home 30 minutes to 1 hour before sunset with the interior lights on. It gives the home a welcoming, familiar feel.
- Room Relationships:
When taking your interior photographs, keep in mind that the primary objective is to convey the feel of the home. Show potential tenants how the rooms relate to each other by including more than one room in an image. The master bedroom and bathroom, the kitchen and dining room, and the entryway into the living room are all rooms that can be photographed together.
- Hit the Highlights:
On AHRN.com, you are able to upload 10 photos with a Bronze listing and 20 photos with a Gold listing – make them count! In addition to a great exterior shot, highlight the major living areas, the backyard and any special features like a pool, deck, or a great view.
- Showcase the Details:
In each photo, make an interesting feature the focal point. For example, gorgeous bay windows could be the strong feature of a living room photo. High quality cabinetry or solid counters offer an interesting detail in the kitchen.
- Straight Lines:
While basic, this is an essential detail in real estate photography – straight lines should be straight! Any tilt in the camera creates an “off” appearance and can result in distorted proportions. It is a subtle aspect of listing photos that can result in a potential tenant moving on to the next listing.