1. Select Your Primary Photo:
Your primary photo should be the impression maker! People tend to form attachments to homes based on the first impression, a strong external photo offers the opportunity to invite someone to their new home. Within AHRN.com, the first/primary photo is typically the front exterior for single family homes and the living room for apartments. According to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, VA, home shoppers spent 20 seconds on the first photo in a listing.
2. Keep The Porch light On:
For exterior photos, get that powerful exterior shot that renters connect with by leaving the porch light on. Photograph the home 30 minutes to 1 hour before sunset with the interior lights on. This gives the home a welcoming, familiar feel.
3. Interior Room Relationships:
When taking your interior photographs, keep in mind that the primary objective is to convey the feel of the home. Show potential tenants how the rooms relate to each other by including more than one room in an image. The master bedroom and bathroom, the kitchen and dining room, and the entryway into the living room are all rooms that can be photographed together (based on floor plan, of course). Arrange your photos as you would walk through the unit.
4. Hit the Highlights:
With the Bronze rental and for sale listings you are able to upload 10 photos – make them count! In addition to a great exterior shot, highlight the major living areas, the backyard, and any special details like a pool, deck, or a great view. Avoid close up pictures of fixtures or furniture. With the Gold rental and for sale listings you can upload 20 photos!
5. Showcase the Details:
In each photo, make an interesting feature the focal point. For example, gorgeous bay windows could be the hero of a living room photo. High quality cabinetry or stone counters offer an interesting detail in the kitchen. Be sure the photo is focused on the focal point and not blurry.
6. Straight Lines:
While basic, this is an essential detail in real estate photography – straight lines should be straight! Any tilt in the camera creates an “off” appearance and can result in distorted proportions. It is a subtle aspect of listing photos that can result in a potential tenant moving on to the next listing.
Look for more tips on creating your listing on AHRN.com? Start with the right price by establishing fair market value. Fill your vacancy fast by writing a stand out listing! And boost your curb appeal before you take those photos!