Instead of curb appeal, today’s renters are looking for a home with “pixel appeal.” Pull potential renters in to your listings by giving them these 6 listing photos those potential renters need to see.
1. Know Your Primary:
According to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, VA, home shoppers spent 20 seconds on the first photo in a listing. Since people form attachments to homes based on that first impression, a strong external photo offers the opportunity to invite someone to their new home.
2. Keep The Porch light On:
Welcome them home to get that powerful exterior shot that renters instantly connect by leaving the porch light on. Photograph the home 30 minutes to 1 hour before sunset with the interior lights on. It gives the home a welcoming, familiar feel.
3. Room Relationships:
When taking your interior photographs, keep in mind that the primary objective is to convey the feel of the home. Show potential tenants how the rooms relate to each other by including more than one room in an image. The master bedroom and bathroom, the kitchen and dining room, and the entryway into the living room are all rooms that can be photographed together (based on floor plan, of course).
4. Hit the Highlights:
On AHRN.com, you are able to upload 10 photos – make them count! In addition to a great exterior shot, highlight the major living areas, the backyard and any special details like a pool, deck, or a great view.
5. Showcase the Details:
In each shot, make an interesting feature the focal point. For example, gorgeous bay windows could be the hero of a living room photo. High quality cabinetry or stone counters offer an interesting detail in the kitchen.
6. Straight Lines:
While basic, this is an essential detail in real estate photography – straight lines should be straight! Any tilt in the camera creates an “off” appearance and can result in distorted proportions. It is a subtle aspect of listing photos that can result in a potential tenant moving on to the next listing.
Look for more tips on creating your listing on AHRN.com? Start with the right price by establishing fair market value. Fill your vacancy fast by writing a stand out listing! And boost your curb appeal before you take those photos!
We want to know:
What photographs do you find tenants respond to?